Pollution, chemicals and other harmful ingredients that are affecting the health of an individual have led the beauty industry in an entirely new direction. The latest approach that beauty brands are going for is the all-natural products. Looking deep in the ingredients that are coming from nature itself, in their purest form, was more that needed inspiration for the beauty industry to explore new markets, approaches and offer the consumers something truly healthy and natural.  

The rise in the demand for natural products in the beauty industry comes from people’s demand to know what exactly are they using. The ingredients list is not enough anymore. The approach towards natural products also includes materials out of which the product is sourced, the entire process, who are they made by and their effect on the health after long-term use. Since the beauty products are applied directly to the skin, the need for these explanations and the entire appearance of natural products is justified.  

What does natural mean?

The term “natural” in the beauty industry refers to a product that contains plant-based ingredients. However, the latest trends show that there are many synthetic ingredients as safe as natural ones. The natural products are free of parabens, phthalates, sulfates and other ingredients that can be harmful to the skin and health. 

Vegan Cosmetics

The vegan makeup, skincare and beauty products are part of the natural approach in the beauty industry. They are cruelty-free which means they are produced without having them tested on animals. Also supported by PETA, vegan cosmetics products have ingredients that do not have any animal origin.

What to look for:

Paraben-free products

This preservative is widely suspected that can be dangerous and maybe cause cancer. It is best to look for paraben-free products.

Avoid synthetic colors and dyes

Colorants are always raising a red flag in the skincare industry due to the results that may cause on the skin.

DBP – free products

Phthalates are very present in cosmetics. They tend to extend the color or fragrance in products, but also can be harmful to the skin. 

Avoid Synthetic Fragrances

Synthetic fragrances and cosmetics may contain phthalates, that all together can irritate the skin. They may be hard to distinguish. That is why you should always look for fragrance-free products.