The beauty industry, besides fashion, is one of the currently rapidly growing ones. With the huge presence of social media and online advertisements, it is more than expected that the beauty market will only get wider and bigger since its customer’s needs are growing and expanding. Many kinds of research have shown that this is the market that will never die or diminish. And that is true. However, there are several factors and trends that are supporting this rapid growth in the beauty industry such as:

Beauty vloggers

There are millions of videos on YouTube that show the most different, unique and interesting makeup and beauty tutorials. From the starting moves to pro swipes, the beauty vloggers have brought the makeup and entire beauty process closer to the consumers. Suggesting different products, tools, techniques, etc only stimulates the consumers to spend more in order to try themselves in the desired makeup and beauty looks.

Brand collaborations

Many famous personalities like singers, actors and celebrities are teaming up with certain makeup or beauty brands and become their brand ambassadors. With that, they promote their vision and products, as well as advertise them. This is a popular strategy that influences the customer to pick the products from that particular brand.

Online and In-app shopping

Online shopping is not something new. It is an easy and quick way to get your hands on the beauty products and tools you want. A novelty in the online shopping that is enormously increasing the growth of the beauty industry is the In-app purchase. With this option, the consumers can shop for the product they see directly from the app.

Targeted pricing

Different beauty brands appeal to different demographics and that is something very natural. Available and affordable for different budgets the beauty brands are targeting different groups and with that covering the entire market. Focusing on all demographics brings revenues and growth far bigger rather than focusing on only one group.

Vegan alternatives

Until a few years ago, the vegan beauty and makeup brands could be numbered within the fingers on one hand. Luckily, that is not the case anymore. More and more brands are totally switching to vegan alternatives or at least introducing a special vegan line as part of the collection. These alternatives are bringing unexpected revenue and an overall boost in sales.